Over the course of almost two decades of experience, mostly in the Silicon Valley, I had the unique opportunity to work with world's most prestigious brands across varying industries ranging from high tech, semi-conductors, software, consumer products, retail & health care to Oil & Gas, Utilities and Petrochemicals. Throughout this journey, I worked with business… Continue reading Why I wrote a book?
Before I give examples of use of Design Thinking for Business Innovation, it is important to give a quick overview of Design Thinking. TRADITIONAL APPROACH In traditional approach, for evaluating any business proposition, the two most important aspects that are taken into account by business executives are (1) Viability, and (2) Feasibility. This approach looks… Continue reading What is Design Thinking and why is it better?
With over 15 years of experience in solving problems facing organizations from the largest in the world to the smallest start-ups in varying capacities, I have come to the appreciation of balancing creative sparks with analytical rigor to not just solve, rather find problems to solve. Contrary to the widely held misconception that creativity is a… Continue reading Design Thinking for Problem Solving and Innovation