Thoughtful deliberation

Design Thinking for Problem Solving and Innovation

 

With over 15 years of experience in solving problems facing organizations from the largest in the world to the smallest start-ups in varying capacities, I have come to the appreciation of balancing creative sparks with analytical rigor to not just solve, rather find problems to solve.

Contrary to the widely held misconception that creativity is a result of right brain activity and that only some blessed ones amongst us possess this rare trait, I have come to believe that each and every one of us is creative. However, with the passage of time and influences surrounding since our birth, first others, then ourselves start questioning our ideas. This crushes our confidence in our creative abilities.

Having experienced both the sides – the intuitive and the rational – I use my human centered design skills and bring my experience in business and technology together to foster a unique environment where creativity fostered in an immersive way. This approach is based on the principals of Design Thinking, a process codified by Davidand Tom Kelley of IDEO and Stanford D School.

In this blog, I’ll be sharing insights from the numerous creative engagements that I have lead over the years to solve problems facing large and small companies across varying industries around the globe. I hope that it will be an eye-opener for both the ones who are labeled “creative” as well those who have enshrined their thoughts in the walls of analytical reasoning and rationality.

I am looking forward to take you along a journey towards a new way thinking.

Mashhood

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