Design Thinking for Business Innovation
Learn about how to use human centered design in driving innovation for enterprises and startups.
With the experience of being a product manager of a key enterprise application and having driven product strategy for several hundred million dollar enterprise product line, I have lived through the challenges of product management in an enterprise environment. Customers for multi-million dollar solutions not just look to solve real life problems impacting key aspects… Continue reading Elevate Product Management to the next level using Design Thinking
How Design Thinking helped three start-ups build strategy to take their ideas to the next level.
Before I give examples of use of Design Thinking for Business Innovation, it is important to give a quick overview of Design Thinking. TRADITIONAL APPROACH In traditional approach, for evaluating any business proposition, the two most important aspects that are taken into account by business executives are (1) Viability, and (2) Feasibility. This approach looks… Continue reading What is Design Thinking and why is it better?
