Elevate Product Management to the next level using Design Thinking

Design Thinking for Product Management

With the experience of being a product manager of a key enterprise application and having driven product strategy for several hundred million dollar enterprise product line, I have lived through the challenges of product management in an enterprise environment. Customers for multi-million dollar solutions not just look to solve real life problems impacting key aspects… Continue reading Elevate Product Management to the next level using Design Thinking

What is Design Thinking and why is it better?

Empathy

Before I give examples of use of Design Thinking for Business Innovation, it is important to give a quick overview of Design Thinking. TRADITIONAL APPROACH In traditional approach, for evaluating any business proposition, the two most important aspects that are taken into account by business executives are (1) Viability, and (2) Feasibility. This approach looks… Continue reading What is Design Thinking and why is it better?